Starting Strong: Gratitude & Strategic Planning for the New Year šŸŽÆ

Fresh grants, creative fundraising ideas, and strategies to start the year strong!

January 6, 2025

Welcome back to Nonprofit Digest, and Happy New Year! šŸŽ‰

As we wrap up the giving season and enter a new chapter, it’s time to reflect on the generosity of your supporters and set intentional goals for the year ahead. This edition focuses on the power of thank-you messages to build stronger donor relationships and how strategic planning can elevate your impact in 2025. Plus, we’ve got a roundup of fantastic grants to jumpstart your year!

The Power of Gratitude: Crafting Meaningful Thank-You Messages šŸ’Œ

Your donors gave generously during the holidays—now it’s time to follow up with genuine appreciation that goes beyond a basic thank-you email. Thoughtful acknowledgment not only builds trust but also sets the stage for continued support.

Ideas for Meaningful Donor Recognition:

āœ… Personalized Thank-You Notes: Send handwritten cards or emails mentioning the donor’s name and the specific impact their gift made.
āœ… Impact Highlight Reel: Create a short video showcasing the results of year-end giving and sharing personal stories of lives changed.
āœ… Donor Spotlights: Feature top supporters or long-term donors in your newsletter or social media channels (with their permission).
āœ… New Year Gratitude Call: Have board members or volunteers call key donors just to say thank you—no ask attached.

Pro Tip: Share a "Look What You Made Possible in 2024" graphic with tangible results and success stories from your programs.

Grants to Jumpstart Your 2025 šŸ’ø

šŸŽ€ 1. Saxena Family Foundation Grant
Focus: Funds programs focused on STEM education, empowering women in tech, and humanitarian efforts.
Amount: Varies depending on the project’s scope.
Deadline: Rolling submissions.
Pro Tip: Highlight innovative approaches to education and community development, especially programs supporting women in tech.
Apply Here

šŸŽ€ 2. Kroger Community Grants
Focus: Supports local nonprofits focusing on food security, health, and stronger communities.
Amount: Varies.
Deadline: Applications accepted on a rolling basis.
Pro Tip: Emphasize how your project aligns with Kroger’s mission to create healthier communities.
Apply Here

šŸŽ€ 3. Emergent Fund Grants
Focus: Funds grassroots movements and projects led by communities of color fighting for justice and systemic change.
Amount: Up to $30,000.
Deadline: Rolling.
Pro Tip: Emphasize how your project is driven by the community and creates grassroots change.
Apply Here

šŸŽ€ 4. Burkle Foundation Grant
Focus: Supports public policy, education, and humanitarian efforts that promote peace and understanding.
Amount: Varies.
Deadline: January 15, 2025.
Pro Tip: Focus on how your program addresses critical issues and has measurable impact on public well-being.
Apply Here

What’s Trending in the Nonprofit Sector šŸ”„

šŸ“Š Donor Engagement Through Storytelling
Nonprofits are moving beyond traditional fundraising appeals and leaning heavily into storytelling as a strategy to engage donors. Instead of focusing solely on data, more organizations are sharing personal stories that highlight the direct impact of their work. For example, instead of "We served 500 families," nonprofits are sharing individual success stories, making their impact more relatable and memorable.

šŸŒ Creative Corporate Partnerships Are Expanding
More businesses are seeking meaningful partnerships with nonprofits as part of their social impact strategies. From round-up donation campaigns at checkout to matching gifts and cause marketing collaborations, these partnerships are becoming more creative and effective. If you haven’t explored corporate collaborations yet, now is a great time to identify local businesses whose values align with your mission.

šŸ“ˆ Impact Dashboards Are on the Rise
Transparency is becoming a top priority for donors, and impact dashboards are gaining popularity as a tool to build trust. By showcasing real-time metrics like funds raised, volunteer hours, and people served, nonprofits can provide a clearer picture of their progress. Not only do dashboards build credibility, but they also motivate donors by showing how their contributions make a difference.

šŸŽÆ Pro Tip: Use simple graphics or charts to make your impact easy to understand at a glance—consider embedding one directly on your donation page!

Strategic Planning: Setting the Foundation for 2025 Success šŸ—‚ļø

The start of a new year is the ideal time to focus on strategic planning. A clear plan can align your team, attract funding, and ensure that every effort is mission-driven.

Here’s how to create or refine your strategic plan:

1. Reflect on 2024
What worked? What didn’t? Gather input from staff, board members, and key stakeholders to assess last year’s achievements and challenges.

2. Set SMART Goals
Make your goals Specific, Measurable, Achievable, Relevant, and Time-bound. For example:
"Increase recurring donations by 20% by December 2025."

3. Identify Key Priorities
Focus on 3–5 core priorities for the year, such as increasing donor retention, launching a new program, or improving internal processes.

4. Create an Action Plan
Break down each priority into actionable steps with clear deadlines and responsible team members.

5. Monitor Progress Regularly
Schedule quarterly check-ins to review progress, adjust strategies, and celebrate milestones.

Pro Tip: Engage your board in the strategic planning process—they can provide valuable insights and help with accountability.

From Our Team to Yours: Here’s to a Powerful 2025 šŸŽ‰

As we kick off this exciting new chapter, we want to thank YOU for being part of the Nonprofit Digest community. Your dedication and passion inspire us every day, and we’re proud to support your mission.

Have a story to share?
We’d love to feature your nonprofit’s successes, challenges, and impact in future newsletters. Send us your story at [email protected]—it could inspire thousands of others!

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If you’re a service provider eager to connect with thousands of nonprofits, consider sponsoring Nonprofit Digest in 2025. Reach out to us at [email protected] to learn more about our sponsorship opportunities.

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Wishing you a successful, impactful, and inspiring 2025! šŸŽ‰